Quick facts
| Fact | Detail |
|---|---|
| Legal name | B-Two Operations Limited |
| Jurisdiction | Isle of Man (2006 Act company) |
| Registry number | 021483V |
| Registered address | Third Floor, 34 Hope Street, Douglas, IM1 1AP, Isle of Man (brand terms) |
| Founded | Incorporated 30 Jan 2024 |
| Brands | McLuck, Hello Millions, SpinBlitz |
| Payments entity | B2 Services OÜ, company number 16579410, Tornimäe 5, 10145 Tallinn, Estonia (brand terms) |
| Regulatory actions | Maryland letter (May 2024), New York list (Jun 2025), Tennessee list (Dec 2025), Illinois letters (Feb 2026) |
Who B-Two Operations is
The Isle of Man Companies Registry lists B-Two Operations Limited, number 021483V, as a live 2006 Act company incorporated on 30 Jan 2024 [1]. The McLuck and SpinBlitz Terms of Service (Version 2.6) and the Hello Millions Terms of Service (Version 2.3) all describe it as "registered under number 021483V and with its registered office at Third Floor, 34 Hope Street, Douglas, IM1 1AP, Isle of Man".
The terms name B2 Services OÜ, company number 16579410, at Tornimäe 5, Tallinn, as the payment services agent. They also say Gold Coin purchases show on card statements as "B-Two Operations Limited". We did not find a corporate website for B-Two, or named directors, on the pages we opened.
How we know who runs it
- The terms. McLuck and SpinBlitz say they are operated by B-Two Operations Limited. The Hello Millions terms say the site "is owned and operated by B-Two Operations Limited", with the same registry number and address.
- The registry. The Isle of Man search for 021483V returns B-Two Operations Limited, live, incorporated 30 Jan 2024 [1].
- Regulators. Illinois sent its February 2026 letters for McLuck, Hello Millions and SpinBlitz to Douglas addresses on the Isle of Man [2] [3]. See "Where the sources disagree" for the address split.
PlayFame is linked to B-Two, but it is run by a separate company. The Isle of Man Companies Registry shows that PlayFame Operations Limited (021484V) was formerly named B-Two Services Limited, and that it was incorporated on the same day as B-Two Operations Limited (021483V), 30 Jan 2024. The PlayFame terms also list B-Two Operations Limited as one of PlayFame's payment agents, alongside B2 Services OÜ. The free registry search does not show shareholders, so we make no claim about common ownership. The two are separate companies, and PlayFame has its own operator page.
B-Two brands and our reviews
| Brand | Our score | Welcome offer in our review | Minimum redemption | Age |
|---|---|---|---|---|
| McLuck | 8.2/10 | 5,000 GC, plus up to 3.55 SC over your first three daily logins | Gift cards 10 SC, cash 75 SC | 21+ |
| Hello Millions | 8.1/10 | 5,000 GC, plus up to 3.55 SC over your first three daily logins | Gift cards 10 SC, cash 75 SC | 21+ |
| SpinBlitz | 8.0/10 | 5,000 GC, plus up to 3.55 SC over your first three daily logins | Gift cards 10 SC, cash 75 SC | 21+ |
The three sites share one welcome structure and one redemption floor. McLuck's iOS app was first released on 14 Jun 2023, according to our review. That is earlier than B-Two's incorporation date, and we have not seen a record that explains the gap.
Where B-Two's brands are available
The restricted-state lists in our three reviews match: Connecticut, Delaware, Idaho, Indiana, Kentucky, Louisiana, Maine, Maryland, Michigan, Montana, Nevada, New Jersey, New York, Tennessee, Washington and West Virginia. There are no sweepstakes promotions in California.
Oklahoma: the McLuck, SpinBlitz and Hello Millions terms all say "EFFECTIVE 1 NOVEMBER 2026, WE WILL NO LONGER BE OPERATING IN OKLAHOMA." We read that line on all three sites on 27 Oct 2026. It matches the date Oklahoma's SB 1589 takes effect.
Regulatory history
- Maryland: on 7 May 2024 the Lottery and Gaming Control Agency wrote to McLuck by email. It said the Commission had no record of a McLuck sports wagering or casino licence or a fantasy registration [4].
- New York: on 6 Jun 2025 the Attorney General named McLuck and SpinBlitz among 26 platforms ending the sale of sweeps coins in the state [5].
- Tennessee: on 29 Dec 2025 the Attorney General listed Hello Millions, McLuck and SpinBlitz among the sites sent cease-and-desist letters. It said all of them had disabled the unlawful features or agreed a wind-down date [6].
- Illinois: on 4 Feb 2026 the Gaming Board sent letters to McLuck Casino, Hello Millions and SpinBlitz [2] [3]. Its staff said they saw play on McLuck and SpinBlitz on 9 Jan 2026 and on Hello Millions on 14 Jan 2026.
These are letters and lists, not court rulings.
Timeline
| Date | Event |
|---|---|
| 14 Jun 2023 | McLuck iOS app first released, per our review |
| 30 Jan 2024 | B-Two Operations Limited incorporated in the Isle of Man [1] |
| 7 May 2024 | Maryland letter to McLuck [4] |
| 6 Jun 2025 | NY AG names McLuck and SpinBlitz [5] |
| 29 Dec 2025 | Tennessee AG lists Hello Millions, McLuck and SpinBlitz [6] |
| 4 Feb 2026 | Illinois letters to all three brands [2] [3] |
| 1 Nov 2026 | B-Two stops operating in Oklahoma (brand terms) |
Where the sources disagree
- Douglas address. The terms and the Hello Millions letter from Illinois use Third Floor, 34 Hope Street. Illinois sent the McLuck and SpinBlitz letters to Second Floor, 18-20 North Quay, Douglas IM1 4LE [2]. That North Quay address is the registered office Full Stop Limited gives for the Ace social casino. We have not seen anything that explains why Illinois used it for two B-Two brands.
- McLuck's start date. Our review dates the McLuck app to June 2023. The registry dates B-Two to January 2024.
Where to play
If your state is eligible, the three B-Two brands are McLuck, Hello Millions and SpinBlitz. They share the same offer and redemption floor, so pick on game lobby and app. Visit McLuck
B-Two Operations FAQ
Who owns McLuck?
The McLuck Terms of Service name B-Two Operations Limited, Isle of Man company 021483V, as owner and operator. Payments are handled by B2 Services OÜ in Estonia.
Are McLuck, Hello Millions and SpinBlitz sister sites?
Yes. All three sets of terms name B-Two Operations Limited with the same registry number and address.
Is PlayFame a B-Two brand?
PlayFame is linked to B-Two but run by a separate company, PlayFame Operations Limited (021484V). That company used to be called B-Two Services Limited, it was incorporated the same day as B-Two Operations, and its terms list B-Two Operations as a payment agent. We have not seen a record of common ownership. See the PlayFame Operations page.
Is McLuck leaving Oklahoma?
Yes. The terms say B-Two will no longer operate in Oklahoma from 1 Nov 2026. The same notice is on Hello Millions and SpinBlitz.
Is B-Two licensed in the US?
We found no US state gaming licence. Maryland wrote that its Commission had no record of a McLuck licence or registration.
Sources
- services.gov.im/ded/services/companiesregistry/companysearch.iom
- igb.illinois.gov/content/dam/soi/en/web/igb/documents/casino/cease-and-desist-letters/20260204-cease-and-desist-mcluck-casino.pdf
- igb.illinois.gov/content/dam/soi/en/web/igb/documents/casino/cease-and-desist-letters/20260204-cease-and-desist-hello-millions.pdf
- mdgaming.com/wp-content/uploads/2025/03/McLuck-Cease-and-Desist.pdf
- ag.ny.gov/press-release/2025/attorney-general-james-stops-illegal-online-sweepstakes-casinos
- tn.gov/attorneygeneral/news/2025/12/29/pr25-61.html
Also read, not linked
- Isle of Man Companies Registry record for PlayFame Operations Limited, 021484V (formerly B-Two Services Limited)
- PlayFame terms (payment agents)
- McLuck Terms of Service, Version 2.6
- SpinBlitz Terms of Service, Version 2.6
- Hello Millions Terms of Service, Version 2.3
- Illinois Gaming Board letter to SpinBlitz, 4 Feb 2026
- Oklahoma Legislature, SB 1589 bill history (2026 session)

